Search Engine Optimization Prices

At Bruce Clay, we offer many SEO services all rooted in ethical search engine optimization. Our goal is to help our clients meet their specific needs.

You can select services and products at SEO prices based upon your desired project goals and budget. In general, we offer SEO services at fees suitable for any size client, from the do-it-yourself novice (with books, tools and training) to large multinational corporations. Bruce Clay SEO consulting services are priced competitively with other top SEO companies.

All SEO services pricing is negotiable. Simply request a quote or call us to discuss your project: 1-866-517-1900.

But please remember, the cheaper you want it, the cheaper you get it. For less money, you get slower — often the kiss of death in a competitive space.

Each of our SEO consulting services has been honed to help a client at a specific stage in their marketing program, from just starting to mature. In addition, each SEO service is comprised of a specific set of comprehensive “what it takes” tasks with reasonable prices. Therefore, specific service tasks (for example, keyword research and analysis) may not be available on an a la carte basis, but are included in SEO services pricing sold as a customized package. Similarly, it’s less expensive to simply buy a new car than to buy all the individual pieces and build it yourself.

Do-It-Yourself SEO

SEO Book – Beginner’s Reference

We were pleased to be selected to author a comprehensive beginner’s guide to SEO for Wiley’s “For Dummies” publication series. The 765-page Search Engine Optimization All-in-One for Dummies is now in its third edition. Priced at $25-ish, the book is available through Amazon, Barnes & Noble and elsewhere.

Need more information on our book? Search Engine Optimization All-in-One for Dummies

SEO Tools and Technologies

If you are an SEO, web designer, ad agency or do-it-yourself kind of business person, then you should consider a subscription to our SEOToolSet^®, now in Version 6.1. We developed these tools for our own analysts, who use them daily to serve our SEO consulting clients.

These advanced tools help you perform research, analysis and ranking monitoring. In fact, other SEO and search engine marketing firms employ these SEO tools to optimize their client sites.

A subscription to SEOToolSet is priced at $24.95 per month per project (domain). You don’t have to download or install anything to use these SEO tools, since they are completely web-based. And you can call or email for technical support if you have questions.

Need more information on tools? SEO Tools

SEO Training and Certification

We are developing this as an online course available around November 2020. Stay tuned for prices.

We believe in the principle of “teaching a man to fish.” Therefore, we train clients, web designers, ad agencies and even other SEO firms how to use our process and methodology for search engine optimization. Our courses are proven, and more than 5,000 people worldwide have learned ethical and effective SEO from Bruce Clay.

We offer the 4.5-day Bruce Clay SEO Training course several times a year. The course covers SEO methodologies, plus give students power tools to actually perform the job. Students receive printed course materials, a 12-month subscription to the SEOToolSet^® and the Bruce Clay SEO plugin for WordPress, as well as technical support.

We also partner with the major Search Marketing Expo (SMX) conferences to provide SEO workshops as an add-on to their programs.

Need more training information? See our SEO Training services page.

Search Engine Optimization Services

SEO Site Audit Services

We have a long checklist of items that we manually check as a part of what takes about 160 person hours (sometimes less and often more) over a comprehensive 6-month detection and implementation program. We check items that are on-page, off-page, server, competitors, mobile, and more to produce several reports and a prioritized task list.

Our belief is that we do not need to impress you — you will have already chosen us. So anything that is a show stopper, red flag, or even a smoking gun is an alert. And if there is a dead body, we jump up and down and set off sirens.

The audit is a 10-week process as part of a 6-month project performed by one of our senior analysts (an average of 10+ years of industry experience). At 4 weeks, we give a preliminary findings report — things discovered — fix now. Not too polished, it is based on some of the immediate need items discovered from research phases. Then at 8 to 10 weeks, we provide the actual audit report containing our architecture and project items. The final report discusses what is wrong, why it matters, how to fix it (yes, actual guidance), a severity and a priority. Commonly 80 to 120 pages, this is a roadmap for the following 3 months.

After delivery of the report and discussions of the findings, we work with your team for 3 months. During that time we mentor, consult, guide and confirm the implementation of our findings. (Yes, real guidance for implementation.) When we deliver the final report (and we cannot predict how large it will be … our largest was 272 pages), it contains a severity/priority list of things to do. As the changes are made, we then need to confirm them. Tasks are often partially or improperly done, so validation by the audit crew is useful. Also, sometimes design comes back with “cannot do that on our system,” and we then dig deeper and develop another solution or even a compromise. There will possibly be a “rabbit hole” section of items that need deeper research (a rabbit hole is a hole in the ground and you have no idea how deep it is or where it leads). Sometimes that is where there is an issue to be resolved and so we dig deeper.

At the end of the project, your SEO support can continue quarter-to-quarter, or you can switch to an “ask us anything” block of time, which lets you ask any questions related to SEO for a 6-month period (good for your tough questions or when you need a second opinion). Or you can choose to end the project.

The price for the full six months that includes the audit + three months of SEO implementation support is $41K divided into two payments.

SEO Consulting Services

Some clients have in-house SEO staff but need some external expertise. An ethical and competent search engine marketing firm can guide a client’s staff to address a specific problem. In other situations, we provide “retainer” style SEO consulting. With this model, we critique the client’s website work on a monthly basis and keep them abreast of algorithmic changes and updates that apply to them. Google is prone to make several major updates each year (not to mention the minor daily ones), and we are well-suited to track those changes.

Regardless of the specific situation, our search engine optimization consulting services help guide clients through how to optimize their website.

Want to talk about your consulting needs? Call us at 1-866-517-1900 or complete our quote request form. There’s no obligation!

Consulting projects are priced as a time-and-materials type of project, based on your needs. The price depends upon project complexity and competition. The issue is to balance the fees against the project complexity and need for speed.

The cost for SEO consulting is based on the needs of the project. Consulting is commonly $320 per hour. This billing rate is competitive with other top search marketing firms and negotiable based on project scope. The price is really based upon the project. Hard costs more. Regardless, we tailor the project to your needs, then price it according to those needs and your budget.

SEO Penalty Assessment Service

Our SEO Penalty Assessment Service helps websites suffering from Google manual or algorithmic penalties to identify the cause and start on the road to recovery. This targeted service begins with an in-depth audit to research the penalty evidence (usually a drop in traffic) and determine the type of penalty that may be involved. We then analyze the website to identify areas that do not match Google’s guidelines and that may have caused the penalty.

At the conclusion of the audit, we produce an SEO Penalty Assessment report that documents our findings and recommends the needed repairs to recover from the penalty-related ranking drop. This is a detailed, custom document designed to lay out specific Google penalty recovery steps for your site with actionable task lists and procedures for correcting problems.

The SEO Penalty Assessment Service (audit and report) is a block-time quote and is based upon the project. We contract a number of hours for this rather than a flat rate, since it depends on the project scope.

We also offer Google penalty removal and cleanup services to supplement this audit report, including link pruning services to aid with Google Penguin recovery. If time is money and you need prompt and trained recovery services, then contact us now at 1-866-517-1900.

SEO Content Services

Content Audit / Content Strategy Service

As a full-service search marketing firm specializing in SEO, Bruce Clay Inc. offers a uniquely well-informed perspective for evaluating a website’s content. Our Content Audit / Content Strategy Service analyzes your existing website content and produces a detailed, custom Content Audit Report. More than just an inventory, this report identifies areas of content strength and weakness and recommends ways to make the website better suited to its audience and its goals. In addition, through our experienced content and media department we can provide strategic recommendations for new content creation, competitive keyword “sweet spot” opportunities, and ideas for better integrating website assets with other content elements (images, video, etc.) and external social media efforts.

Often a client will request a Content Audit after an SEO Site Audit has been completed, or in conjunction with a Professional SEO Consulting arrangement. The reports can be prepared separately or as a combined document to help your brand lay the foundation for better content marketing.

Preparing a Content Audit and/or Content Strategy Recommendations document generally takes 40–80 hours depending on the scope of the website content being evaluated. Prices vary.

Content Development

Our content and media department offers content writing services for clients who want assistance creating new webpages. We work closely with our clients in the writing process to make sure their needs are met. First, we draft quality, original web content based on a client interview and research. Next, it is reviewed by the SEO analyst for optimization (for consulting clients). Then the new content goes to the client for review and revision/approval.

Our writing team can create entire new sections of your site or just a few critical pages. Some clients have copywriters on staff and prefer to do the writing in-house, based on our keyword recommendations, and then have our team review and edit the content as needed. Either way, using Bruce Clay Inc. for content development services ensures that webpage copy turns out to be unique, high-quality, error-free and optimized for your SEO goals.

Work falls into three categories … we can refresh a page, rewrite a page, or create a new page. A full page is commonly $400 for up to 1,200 words. Larger is more. Clearly a page refresh costs much less.

Need more information on content services? Call us at (866) 517-1900 for an estimate to meet your needs.

Next Steps

We have presented information about each separate service in the above sections. We do offer a comprehensive quote where we will tailor these services and combine rates to present an optimal program that fits your technology, business goals, and organizational needs. A more detailed description for each of the above services is discussed on our SEO Services page. If you are interested in our services but unsure about your search engine optimization cost, we encourage you to read this section.

When you are ready, complete the SEO Quote Request form. If you have questions, contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

In any case, it is prudent to assume that it will take months to develop a competent site and to promote it properly. If you are looking for a positive cash flow from the web in under six months, you will probably be disappointed. We suggest that you have patience with this project, that you have staying power (financially), and that you be dedicated to properly implementing a successful web strategy. It is not uncommon for a site to take over a year to generate a profitable amount of organic search traffic. Yet a well-guided SEO strategy that adheres to search engine guidelines will pay off in the long run.