You Have an SEO Emergency – Who Do You Call?
Let me ask you something: If you woke up tomorrow and found your rankings suddenly tanked — or your team was too busy to take on one more SEO initiative — who would you call? (Hint: The answer is not Ghostbusters.)
Even the most well-staffed, professional in-house teams need a little extra help from time to time. And because the search engine results are unpredictable, anything can come up on a moment’s notice.
In these situations, it’s helpful to have an experienced SEO agency on call. Literally, an agency where you can pick up the phone and say, “I need help!” and they get right on it.
Here are a handful of scenarios when you might need SEO backup, inspired from true stories from our clients:
- You’re doing a website migration or redesign and you need an extra pair of eyes to make sure you’re on the right track.
- You need to prepare your website for an upcoming algorithm update, like the page experience update, for instance, and you need a dedicated SEO with programming skills to do it.
- You need an expert review of your inbound link profile and recommendations on how to improve (or just maybe this is a tedious job you do not want to handle yourself).
- You don’t have enough SEO expertise in house, and you need to ensure you have access to an advisor before making tough decisions that might cause a near-death experience if done wrong.
Of course, this is just a sampling of why having some expert SEO backup for ad hoc projects comes in handy. There are many more.
Unfortunately, not all SEO providers offer a deep-dive service like this. Some just offer superficial SEO packages that don’t really customize. But they should. We call this type of project-centric service an SEO block, and it’s one of our most popular services.
With blocks, any company can secure a block of our time to use however they wish. While our SEO audit service and SEO retainer services are more structured, a block allows a client to call on us when they need to for whatever they need. Essentially, we are on-call experts without the need for a regular or long-term commitment.
You don’t have to be a current client to take advantage of blocks, but many are! A lot of clients are already on a retainer model with us and use the blocks for large things that suddenly come up (like a malware attack, or a destructive Google change that requires “all hands on deck”).
Not many companies think about using SEO services as an emergency blanket. However, reserving an expert SEO team to have on hand can carry you through some tough times, whether it’s a lack of resources, a glitch in your site that’s impacting rankings or something else.